scrunchie - MEDINA - velvet - cappuccino
MEDINA means old town in arabic and symbols something that holds daily life together.
these scrunchies are made by hand in the women’s association al kawtar right by the medina of marrakech.
material: velvet, elastic
color: dusty brown
diameter: 10,5 cm
made by zahra and the women at al kawtar
this is AMAL
amal means hope in arabic.
since 2018, amal makes all yoomee bracelets by hand with great care. and since 2020, she has the support of four other women who work from home.
some of the women have a physical impairment or a family at home and for this reason are not able to travel to a workplace. for this reason it is important to us that all women are free to decide from where and how much they want to work. this way the women can generate their own income and live independently. which leads us to our moto.
Independence is empowerment