NEW IN - keychains SS25

we're very excited to finally show you our six new keychain designs from this years spring-/summer-collection.

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this is SOUMIA and SIMO

soumia and simo are producing our new collection. soumia has been by our side from the very beginning – especially when it came to choosing fabrics, as you can see in the photo on the left. simo has been a permanent part of our team since 2008 – and he's the only man in our sewing studio. he has been deaf and mute since childhood, and like everyone else here, he holds a very special place in our team. he works with incredible precision, and it's truly impressive to see how he and soumia communicate with their very own sign language.

SOUMIA collection

other collection

the WARDA collection

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MOUNA feelings

our new MOUNA key pendant collection is a special edition made in collaboration with brooke jackson, an artist based in zurich. the result is a small heart collection on the themes of love, feelings and togetherness.

each shape was initially handcrafted, and then a negative mold is made from it in marrakech, which serves as the casting mold for the brass.

see the hearts

hand-embroidered

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.

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this is AMAL

AMAL means hope in arabic.

amal is known for her loud infectious laughter. she joined the team shortly after our first meeting with the association back in 2016. amal is one of the women who hand-embroiders all of our products.

she is incredibly patient while also being funny at the same time.

eye pillows

a sweet upcycling project

ZAKIA means good smell in arabic.

once upon a time there was a shirt. it went on its journey and ended up in a clothing collection in marrakech - we found it and brought it to our atelier and turned it into little lavender bags -  from there it goes back into your wardrobe.

all the lavander bags