this is SOUMIA and SIMO

Soumia und Simo produzieren unsere neue Kollektion. Soumia war von Anfang an an unserer Seite - besonders bei der Auswahl der Stoffe, wie ihr auf dem linken Bild sehen könnt. Simo ist bereits seit 2008 ein fester Teil unseres Teams - und der einzige Mann in unserem Nähatelier. Er ist seit seiner Kindheit taubstumm und hat, wie alle anderen, seinen ganz besonderen Platz bei uns. Er arbeitet mit unglaublicher Präzision und es ist beeindruckend zu sehen, wie er und Soumia mit ihrer ganz eigenen Gebärdensprache miteinander kommunizieren.

see the whole collection

NEW IN - keychains SS25

we're very excited to finally show you our six new keychain designs from this years spring-/summer-collection.

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the WARDA collection

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AYA collection

AYA means wonder in arabic.

our AYA bracelets and rings fit wonderful to any other jewelery. 

this collection is consciously produced with high quality crystals. it is handmade by amal, from our women`s association in the medina of marrakech.

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the DENIM collection

we’ve created some of our popular products, like the LAYLA bag, DENYA flip wallet, and MOUHIM pouch, in a denim look. plus, there’s the new SAFAR oversized bag, perfect as a carry-on for your travels.

denim collection

MOUNA feelings

our new MOUNA key pendant collection is a special edition made in collaboration with brooke jackson, an artist based in zurich. the result is a small heart collection on the themes of love, feelings and togetherness.

each shape was initially handcrafted, and then a negative mold is made from it in marrakech, which serves as the casting mold for the brass.

see the hearts
see all the keychain bands

hand-embroidered

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.

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this is AMAL

AMAL means hope in arabic.

amal is known for her loud infectious laughter. she joined the team shortly after our first meeting with the association back in 2026. amal is one of the women who hand-embroiders all of our products.

she is incredibly patient while also being funny at the same time.

eye pillows

a sweet upcycling project

ZAKIA means good smell in arabic.

once upon a time there was a shirt. it went on its journey and ended up in a clothing collection in marrakech - we found it and brought it to our atelier and turned it into little lavender bags -  from there it goes back into your wardrobe.

all the lavander bags

hello sweet SHOUSHA

SHOUSHA means tassel in french and arabic.

this sweet little pendant will spice up your keys! mix it with our key tags or keychains for the perfect touch of playfulness. add some joy to your daily companion!

each tassel is handcrafted with love from our women's association in the enchanting medina of marrakech.

oh i want this!