the new keychain designs come with a new pattern and in fresh spring-colours. from soft yellow and rose, to a bright coral red and a touch of light blue and lovely kiwi green. matching to the new keychain designs you'll find new SHOUSHA tassels. they are a cute little extra for your keys and bring colour into your daily life.

ZAKIA means good smell in arabic.

once upon a time there was a shirt. it went on its journey and ended up in a clothing collection in marrakech - we found it and brought it to our atelier and turned it into little lavender bags -  from there it goes back into your wardrobe.

it’s a loop designed just for your hand — perfect for carrying your car or scooter key. what makes it truly special is the all-around hand embroidery, done using the traditional “hbik” technique. a handcrafted piece that blends heritage with everyday function.

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.