phonechain band - ZAHRA

our crossbody phonechain is not just a beautiful accessory – it’s designed for everyday convenience. the add-on slips easily into the inside of your phone case through the charging port opening. the phone clip is 360° rotatable, offering you ultimate flexibility and ease of use. 

the perfect accessory for lovely summer days.

our new keychain collection

the designs come with a new pattern and in fresh spring-colours. from soft yellow and rose, to a bright coral red and a touch of light blue and lovely kiwi green. matching to the new keychain designs you’ll find new SHOUSHA tassels. they are a cute little extra for your keys and bring colour into your daily life.

key pendant - MOUNA

our new LATIFA glossy bag

the LATIFA glossy bag is a new mini version of our popular LATIFA bag. as usual, you can tie it to the length that suits you best with a knot. like this you can wear it as a shoulder bag or a crossbody bag. the best thing about the bag is that you can wear it on both sides. one side is made of glittery rayon fabric, the other of shiny organza fabric. decide every day which look suits you and your outfit the best.

see all new designs

our new flagship store at neumarkt 20 in zurich

visit our beautiful new shop on one of zurich’s most charming streets. here, you’ll find all our products and our one-of-a-kind pieces. we’d love to see you there

visit us

hand-embroidered

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.

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this is AMAL

AMAL means hope in arabic.

amal is known for her loud infectious laughter. she joined the team shortly after our first meeting with the association back in 2016. amal is one of the women who hand-embroiders all of our products.

she is incredibly patient while also being funny at the same time.

eye pillows