we're very excited to finally show you our six new keychain designs from this years spring-/summer-collection.

we’ve created some of our popular products, like the LAYLA bag, DENYA flip wallet, and MOUHIM pouch, in a denim look. plus, there’s the new SAFAR oversized bag, perfect as a carry-on for your travels.

our new MOUNA key pendant collection is a special edition made in collaboration with brooke jackson, an artist based in zurich. the result is a small heart collection on the themes of love, feelings and togetherness.

each shape was initially handcrafted, and then a negative mold is made from it in marrakech, which serves as the casting mold for the brass.

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.

ZAKIA means good smell in arabic.

once upon a time there was a shirt. it went on its journey and ended up in a clothing collection in marrakech - we found it and brought it to our atelier and turned it into little lavender bags -  from there it goes back into your wardrobe.