the LATIFA glossy bag is a new mini version of our popular LATIFA bag. as usual, you can tie it to the length that suits you best with a knot. like this you can wear it as a shoulder bag or a crossbody bag. the best thing about the bag is that you can wear it on both sides. one side is made of glittery rayon fabric, the other of shiny organza fabric. decide every day which look suits you and your outfit the best.

as a little easter present and a thank you for your amazing support, we are offering you a 20% easter discount on all our keychain bands.
the discount applies on all keychain bands in long and short as well as keychain loops, excluding carabiners and sale keychains.

the offer is available until easter monday 6 april and is valid exclusively in our online shop with the following code:

Y-EASTER-2026

ZAKIA means good smell in arabic.

once upon a time there was a shirt. it went on its journey and ended up in a clothing collection in marrakech - we found it and brought it to our atelier and turned it into little lavender bags -  from there it goes back into your wardrobe.

it’s a loop designed just for your hand — perfect for carrying your car or scooter key. what makes it truly special is the all-around hand embroidery, done using the traditional “hbik” technique. a handcrafted piece that blends heritage with everyday function.

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.