the autumn winter collection is slowly coming in.

this year, our winter collection emerges in deep, warm tones – from bordeaux, rose to chocolate brown and dark green, softened by delicate sage. a touch of elegance breaks through the colorful vibrance that defined YOOMEE last spring and summer.

discover the new collection

autumn phonechains

this phonechains are made from sfifa, a traditional moroccan band, originally designed to adorn traditional caftans. like this our phonechains have a unique touch of timeless craftsmanship with contemporary style.

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foulard AZIZA

each piece is carefully hand-embroidered all around using the traditional "hbik" technique. just the finishing alone takes about two hours of skilled work, lovingly done by our dear AZIZA. we named the foulard after her – AZIZA, meaningthe beloved one. It felt just right.

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keychain loops

it’s a loop designed just for your hand — perfect for carrying your car or scooter key. what makes it truly special is the all-around hand embroidery, done using the traditional “hbik” technique. a handcrafted piece that blends heritage with everyday function.

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we love scrunchies!

hand-embroidered

"hand-embroidered" means the embroidery is done manually. we tested many patterns and designs before finalizing the ones we use. each eye pillow or scrunchie is carefully prepped by transferring the pattern onto the fabric with tracing paper, then stretching it in an embroidery hoop.

for designs like hearts or longer phrases like "somewhere in nowhere," it takes about 1.5 hours per pillow, though this time is achievable only with daily practice. I'm still amazed by the precision of this craftsmanship, and i’m sure this won't be our last product featuring hand embroidery.

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more products made from our association

this is AMAL

AMAL means hope in arabic.

amal is known for her loud infectious laughter. she joined the team shortly after our first meeting with the association back in 2016. amal is one of the women who hand-embroiders all of our products.

she is incredibly patient while also being funny at the same time.

eye pillows