key - tag - you. wonderful. thing. you.
each keytag is carefully created by soufiane, a moroccan artisan. after cutting the metal and brass plates out by hand, he then solders and engraves them, giving each pendant a uniqueness. not one is the same as another.
material: metal, brass
size: approx. 3.5cm
made by soufiane
with each tag you will receive a small colorful tassel as a gift
this is AMAL
amal means hope in arabic.
since 2018, amal makes all yoomee bracelets by hand with great care. and since 2020, she has the support of four other women who work from home.
some of the women have a physical impairment or a family at home and for this reason are not able to travel to a workplace. for this reason it is important to us that all women are free to decide from where and how much they want to work. this way the women can generate their own income and live independently. which leads us to our moto.
Independence is empowerment