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tassel - BAHJA - luck

regular price sfr. 16.00
regular price sale price sfr. 16.00
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BAHJA means joy in arabic.

this tassel is the perfect add on to your bag, key chain or key tag for that moment of joy your day needs.

the culture of marrakech goes around the joy as the city itself is nicknamed the joyous city which is reflected in every corner of the medina from the artisanal crafts, music and to the food.

the tassels are handmade by the joyful women at al kawtar association in marrakech. 

material: cotton
color: ecru, olive, anthrazit
size: 10cm
made by zahra and the women at al kawtar

this is AMAL

amal means hope in arabic.


since 2018, amal makes all yoomee bracelets by hand with great care. and since 2020, she has the support of four other women who work from home.

some of the women have a physical impairment or a family at home and for this reason are not able to travel to a workplace. for this reason it is important to us that all women are free to decide from where and how much they want to work. this way the women can generate their own income and live independently. which leads us to our moto.

Independence is empowerment